請(qǐng)輸入標(biāo)題 bcdef 5000萬(wàn)用戶(hù)數(shù)據(jù)遭泄露的丑聞曝光，讓扎克伯格與他的Facebook帝國(guó)陷入了前所未有的信任危機(jī)。平臺(tái)巨頭以海量免費(fèi)用戶(hù)數(shù)據(jù)換取巨額廣告利潤(rùn)的商業(yè)模式將難以持續(xù)，而扎克伯格做出的改變承諾還遠(yuǎn)遠(yuǎn)不夠。Facebook和類(lèi)似的大數(shù)據(jù)平臺(tái)需要設(shè)立行業(yè)監(jiān)察機(jī)構(gòu)，全面獨(dú)立地審查自身處理隱私與數(shù)據(jù)的方式。如果Facebook最終成為一個(gè)受監(jiān)管的公用事業(yè)公司，它的收益可能會(huì)下降80%。 歡迎登錄商論App，打開(kāi)三月刊試讀本周《經(jīng)濟(jì)學(xué)人》封面文章《臉書(shū)劫數(shù)》，并收聽(tīng)原文音頻。 請(qǐng)輸入標(biāo)題 abcdefg
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這家社交媒體巨頭面臨信譽(yù)危機(jī)。它和它所在的行業(yè)當(dāng)以如下策略應(yīng)對(duì)
The social-media giant faces a reputational crisis. Here is how it and the industry should respond
去年，人們已經(jīng)普遍認(rèn)為馬克·扎克伯格可能會(huì)在2020年競(jìng)選總統(tǒng)，爭(zhēng)取領(lǐng)導(dǎo)世界上最強(qiáng)大的國(guó)家。而現(xiàn)在，這位Facebook的創(chuàng)始人需要竭力證明自己有能力領(lǐng)導(dǎo)全球第八大上市公司，或者這家公司應(yīng)該被它的21億用戶(hù)信任。
LAST year the idea took hold that Mark Zuckerberg might run for president in 2020 and seek to lead the world’s most powerful country. Today, Facebook’s founder is fighting to show that he is capable of leading the world’s eighth-biggest listed company or that any of its 2.1bn users should trust it.
據(jù)報(bào)道，劍橋分析（Cambridge Analytica）這家與特朗普2016年競(jìng)選活動(dòng)有關(guān)聯(lián)的公司以可疑且可能是非法的方式獲得了5000萬(wàn)Facebook用戶(hù)的數(shù)據(jù)。消息爆出后激起軒然大波。扎克伯格在五天后才做出回應(yīng)，他承認(rèn)Facebook過(guò)去曾讓用戶(hù)失望，但他似乎沒(méi)有意識(shí)到這家社交媒體的業(yè)務(wù)面臨更廣泛的信任危機(jī)。經(jīng)過(guò)幾個(gè)月有關(guān)政治造勢(shì)和假新聞的討論，歐洲的政客以及越來(lái)越多的美國(guó)政客都認(rèn)為Facebook已經(jīng)失控且還否認(rèn)事實(shí)。國(guó)會(huì)希望扎克伯格作證。一場(chǎng)嚴(yán)苛的盤(pán)問(wèn)為時(shí)不遠(yuǎn)了。
News that Cambridge Analytica (CA), a firm linked to President Donald Trump’s 2016 campaign, got data on 50m Facebook users in dubious, possibly illegal, ways has lit a firestorm. Mr Zuckerberg took five days to reply and, when he did, he conceded that Facebook had let its users down in the past but seemed not to have grasped that its business faces a wider crisis of confidence. After months of talk about propaganda and fake news, politicians in Europe and, increasingly, America see Facebook as out of control and in denial. Congress wants him to testify. Expect a roasting.
消息傳出后，投資者驚恐不已，F(xiàn)acebook的股價(jià)已經(jīng)蒸發(fā)掉9%。后知后覺(jué)的消費(fèi)者終于意識(shí)到，把數(shù)據(jù)交給如黑箱般運(yùn)作的科技巨頭危險(xiǎn)重重。智庫(kù)皮尤研究中心稱(chēng)，大多數(shù)美國(guó)人已經(jīng)表示不再信任社交媒體公司。扎克伯格和社交媒體行業(yè)需要改變，且刻不容緩。
Since the news, spooked investors have wiped 9% off Facebook’s shares. Consumers are belatedly waking up to the dangers of handing over data to tech giants that are run like black boxes. Already, according to the Pew Research Centre, a think-tank, a majority of Americans say they distrust social-media firms. Mr Zuckerberg and his industry need to change, fast.
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